Open to impactful, product-led design lead roles
Design that thinks in systems
I’m Katherine, a Product Design Lead blending systems thinking, UX craft, and AI-powered workflows. I help teams move from fuzzy problems to clear decisions, fast — without sacrificing quality.
What I actually do
I help companies design with clarity, speed, and far less chaos. Over the past decade, I’ve led design for complex platforms and front-end systems used by thousands.
Now I blend systems thinking, AI-powered workflows, and product strategy to turn messy, high-stakes problems into simple, usable experiences
Research
I lead user research, competitor analysis, and usability testing — not for slide decks, but for sharp insights that directly shape product decisions.
AIxDesign
From agentic workflows to my own GPT assistants, I embed AI into both what I design and how I work. It’s not just automation — it’s a lever for better thinking, faster.
Design Systems
I build flexible SaaS and mobile design systems with Figma variables, tokens, and responsive logic — so teams ship faster without reinventing buttons every sprint.
Product Strategy
I work with PMs and engineers to align user needs with business goals, de-risk decisions, and focus on outcomes that actually move the needle.
Design x AI
I share what I’m learning, building, and breaking in the AI era — real workflows, usable insights, and honest experiments.
With over 10 years’ experience, I create impactful designs for startups, agencies, and top 100 companies, specialising in SaaS, FinTech, and mobile apps.
I take pride in my craft and mentor early-career designers, building strong relationships with cross-functional stakeholders. I thrive in complex, ambiguous environments and don’t just talk strategy—I lead teams to turn concepts into reality.
I bring end-to-end product expertise, from vision and strategy to discovery and delivery. Data-driven and focused on impact, I’ll collaborate with you to deliver impactful results.
I’m {highly_techsavy}, while (I’m != engineer) {I_know_my_way_around && speak_fluently_with_dev_teams}; I love collaborating with engineers (fun_fact: I married one) lol.
With over 10 years’ experience, I create impactful designs for startups, agencies, and top 100 companies, specialising in SaaS, FinTech, and mobile apps.
I take pride in my craft and mentor early-career designers, building strong relationships with cross-functional stakeholders. I thrive in complex, ambiguous environments and don’t just talk strategy—I lead teams to turn concepts into reality.
I bring end-to-end product expertise, from vision and strategy to discovery and delivery. Data-driven and focused on impact, I’ll collaborate with you to deliver impactful results.
I’m {highly_techsavy}, while (I’m != engineer) {I_know_my_way_around && speak_fluently_with_dev_teams}; I love collaborating with engineers (fun_fact: I married one) lol.
With over 10 years’ experience, I create impactful designs for startups, agencies, and top 100 companies, specialising in SaaS, FinTech, and mobile apps.
I take pride in my craft and mentor early-career designers, building strong relationships with cross-functional stakeholders. I thrive in complex, ambiguous environments and don’t just talk strategy—I lead teams to turn concepts into reality.
I bring end-to-end product expertise, from vision and strategy to discovery and delivery. Data-driven and focused on impact, I’ll collaborate with you to deliver impactful results.
I’m {highly_techsavy}, while (I’m != engineer) {I_know_my_way_around && speak_fluently_with_dev_teams}; I love collaborating with engineers (fun_fact: I married one) lol.
Case studies
A closer look at how I solve complex product problems — with systems thinking, sharp UX, and a bias toward action
Get quick support when you need it, with easy access to guides and a dedicated help team.
Recent projects
that I’ve worked on
From startups to top 500 enterprises, I solve complex challenges across different industries 🚀
Tools I love to use
Great work starts with great tools. I rely on a mix of creative and strategic tools to bring ideas to life.
Unlock new levels of productivity with Lucido’s AI tools, designed to boost focus and efficiency.
🎨 Design Tools
From wireframing to high-fidelity prototypes, I use a variety of tools to design digital experiences.
🛠 Other Tools
I explore a variety of digital tools to enhance productivity, decision-making, and collaboration.
Insights from whose I've worked with
“Katherine has an incredible way of making design accessible to everyone in the room. Whether she’s talking to engineers, business leaders, or junior designers, she knows exactly how to tailor her message so it resonates. She’s a bridge between teams, ensuring we all speak the same language.”
Sophie M
Senior Engineering Manager
“There’s never a dull idea when Katherine is in the room. She pushes boundaries in the best way possible, coming up with solutions that are not only beautiful but genuinely innovative. She doesn’t settle for ‘how it’s always been done’—she reimagines it. Some of our most creative features came directly from her ability to think differently.”
Carlos V
Senior Product Designer
“Every team needs a Katherine. When we hit a roadblock, she’s the one who calmly dissects the problem and finds a smart, actionable solution. She doesn’t just throw ideas around—she executes them flawlessly. Even in high-pressure situations, she keeps a level head and makes sure we deliver something that truly works.”
Mark S
Senior Engineer
“One thing I appreciate about Katherine is that she always thinks a few steps ahead. In meetings, she anticipates challenges before they arise and comes prepared with solutions. She understands that good design is more than just UI—it’s about systems, workflows, and long-term impact. Her strategic mindset has shaped our design direction in ways we didn’t even expect.”
James T
UX Director
“One thing I appreciate about Katherine is that she always thinks a few steps ahead. In meetings, she anticipates challenges before they arise and comes prepared with solutions. She understands that good design is more than just UI—it’s about systems, workflows, and long-term impact. Her strategic mindset has shaped our design direction in ways we didn’t even expect.”
James T
UX Director
“One thing I appreciate about Katherine is that she always thinks a few steps ahead. In meetings, she anticipates challenges before they arise and comes prepared with solutions. She understands that good design is more than just UI—it’s about systems, workflows, and long-term impact. Her strategic mindset has shaped our design direction in ways we didn’t even expect.”
James T
UX Director
“I’ve been in the industry for over a decade, and I can confidently say that Katherine is one of the most skilled product designers I’ve had the pleasure of working with. She’s meticulous, detail-oriented, and deeply knowledgeable about UX principles. But what sets her apart is how effortlessly she combines research, data, and creativity to craft seamless user experiences.”
Tom W
Lead UX Researcher
“I’ve been in the industry for over a decade, and I can confidently say that Katherine is one of the most skilled product designers I’ve had the pleasure of working with. She’s meticulous, detail-oriented, and deeply knowledgeable about UX principles. But what sets her apart is how effortlessly she combines research, data, and creativity to craft seamless user experiences.”
Tom W
Lead UX Researcher
“I’ve been in the industry for over a decade, and I can confidently say that Katherine is one of the most skilled product designers I’ve had the pleasure of working with. She’s meticulous, detail-oriented, and deeply knowledgeable about UX principles. But what sets her apart is how effortlessly she combines research, data, and creativity to craft seamless user experiences.”
Tom W
Lead UX Researcher
“What I love about working with Katherine is that she never relies on guesswork. Every design decision she makes is backed by real user data and insights. She knows how to interpret analytics, conduct meaningful research, and use that information to improve our products. Her ability to merge creativity with data is what makes her such an invaluable asset.”
Rachel D
Data Analyst
“What I love about working with Katherine is that she never relies on guesswork. Every design decision she makes is backed by real user data and insights. She knows how to interpret analytics, conduct meaningful research, and use that information to improve our products. Her ability to merge creativity with data is what makes her such an invaluable asset.”
Rachel D
Data Analyst
“What I love about working with Katherine is that she never relies on guesswork. Every design decision she makes is backed by real user data and insights. She knows how to interpret analytics, conduct meaningful research, and use that information to improve our products. Her ability to merge creativity with data is what makes her such an invaluable asset.”
Rachel D
Data Analyst
"I’ve worked with many product designers, but few have the leadership and clarity that Katherine brings to the table. She doesn’t just follow a brief—she challenges it, refines it, and turns it into something even better. She has a unique ability to align teams, push for meaningful innovation, and drive projects forward without losing sight of the big picture."
Emma R
Principal Product Manager
"I’ve worked with many product designers, but few have the leadership and clarity that Katherine brings to the table. She doesn’t just follow a brief—she challenges it, refines it, and turns it into something even better. She has a unique ability to align teams, push for meaningful innovation, and drive projects forward without losing sight of the big picture."
Emma R
Principal Product Manager
“Bringing multiple stakeholders together is no easy task, but Katherine does it effortlessly. She knows how to balance different priorities, manage expectations, and get everyone on board with a shared vision. Whether it’s execs, engineers, or marketing, she has this rare ability to make everyone feel heard while still driving the project in the right direction.”
Daniel K
Product Owner
“Bringing multiple stakeholders together is no easy task, but Katherine does it effortlessly. She knows how to balance different priorities, manage expectations, and get everyone on board with a shared vision. Whether it’s execs, engineers, or marketing, she has this rare ability to make everyone feel heard while still driving the project in the right direction.”
Daniel K
Product Owner
“As a junior designer, stepping into my role felt overwhelming at first. But having Katherine as a mentor changed everything. She has a way of explaining complex concepts without making you feel small, and she genuinely cares about helping others grow. She challenged me to think deeper, refine my design process, and build confidence in my own ideas.”
Alice L
Graduate Designer
“As a junior designer, stepping into my role felt overwhelming at first. But having Katherine as a mentor changed everything. She has a way of explaining complex concepts without making you feel small, and she genuinely cares about helping others grow. She challenged me to think deeper, refine my design process, and build confidence in my own ideas.”
Alice L
Graduate Designer
Just in case you want to ask…
Curious about my approach, experience, and perspectives? If there’s something else you’re curious about, don’t hesitate to reach out!
How do you balance strategy and hands-on design?
I bring a strategic, impact-driven approach to design, combining business thinking, UX expertise, and system-level problem-solving. I don’t just design interfaces—I shape end-to-end product experiences, aligning user needs with business goals to drive real outcomes.
How do you drive innovation in design?
I challenge outdated processes, push for design-led thinking, and experiment with AI-driven tools to enhance workflows. I also streamline execution, like reducing BT’s product page redesign from 4 months to 2 weeks, proving that design can lead transformation.
How do you mentor and grow design teams?
I coach with impact—helping designers sharpen their craft, critical thinking, and decision-making skills. I encourage ownership, collaboration, and innovation, ensuring teams don’t just follow trends but shape them.
How do you approach complex design challenges?
I break them down into structured, solvable problems, leveraging user insights, data, and system thinking to drive solutions. I thrive in 0-1 product challenges, transforming ambiguity into well-defined, high-impact experiences.
What excites you most about the future of design?
The evolution of AI, automation, and hyper-personalised experiences is redefining how we design and interact with digital products. I’m excited to shape this future, creating scalable, intelligent, and user-first solutions that push the boundaries of what’s possible.
How do you balance strategy and hands-on design?
I bring a strategic, impact-driven approach to design, combining business thinking, UX expertise, and system-level problem-solving. I don’t just design interfaces—I shape end-to-end product experiences, aligning user needs with business goals to drive real outcomes.
How do you drive innovation in design?
I challenge outdated processes, push for design-led thinking, and experiment with AI-driven tools to enhance workflows. I also streamline execution, like reducing BT’s product page redesign from 4 months to 2 weeks, proving that design can lead transformation.
How do you mentor and grow design teams?
I coach with impact—helping designers sharpen their craft, critical thinking, and decision-making skills. I encourage ownership, collaboration, and innovation, ensuring teams don’t just follow trends but shape them.
How do you approach complex design challenges?
I break them down into structured, solvable problems, leveraging user insights, data, and system thinking to drive solutions. I thrive in 0-1 product challenges, transforming ambiguity into well-defined, high-impact experiences.
What excites you most about the future of design?
The evolution of AI, automation, and hyper-personalised experiences is redefining how we design and interact with digital products. I’m excited to shape this future, creating scalable, intelligent, and user-first solutions that push the boundaries of what’s possible.
How do you balance strategy and hands-on design?
I bring a strategic, impact-driven approach to design, combining business thinking, UX expertise, and system-level problem-solving. I don’t just design interfaces—I shape end-to-end product experiences, aligning user needs with business goals to drive real outcomes.
How do you drive innovation in design?
I challenge outdated processes, push for design-led thinking, and experiment with AI-driven tools to enhance workflows. I also streamline execution, like reducing BT’s product page redesign from 4 months to 2 weeks, proving that design can lead transformation.
How do you mentor and grow design teams?
I coach with impact—helping designers sharpen their craft, critical thinking, and decision-making skills. I encourage ownership, collaboration, and innovation, ensuring teams don’t just follow trends but shape them.
How do you approach complex design challenges?
I break them down into structured, solvable problems, leveraging user insights, data, and system thinking to drive solutions. I thrive in 0-1 product challenges, transforming ambiguity into well-defined, high-impact experiences.
What excites you most about the future of design?
The evolution of AI, automation, and hyper-personalised experiences is redefining how we design and interact with digital products. I’m excited to shape this future, creating scalable, intelligent, and user-first solutions that push the boundaries of what’s possible.